Post Graduate Program in Retail Management (PGP-RM)
Course Description

The PG program is the right course for aspirants who would like to become retail professionals at supervisory levels and those who own or manage a retail business. The one year program will introduce participants to various aspects of professional retailing. The curriculum has been designed by a team of Retail professionals and includes sessions in theory and practical applications in a balanced measure.
Fee Structure

The Program fees include cost of tuition fees, study material and examination fee. Study material is provided by the Institute.
Choose one of the following options:
Type I
Rs. 30,780/-
Morning Lecture : (7:30 am-9:30 am)

Type II
Not Available

Type III
Not Available

*Applicable for foreign nationals
Not Available


Highlights of the Program

  • The program focuses on developing general management skills required in the industry.
  • The program has been designed taking into consideration the needs of both working professional as well as fresher.
  • Faculty members include experts from the industry and academia.
  • Contemporary Study Material
Structure of the Program

Sr.No. Semester I
1 Basics of Marketing
2 Effective Communication
3 Consumer Behaviour
4 Introduction to Retail
5 Retail Strategy
6 Store Location, Site Selection & Positioning
7 Merchandise Buying and Management
8 Store Design & Visual Merchandising
9 Warehousing & Supply Chain Management
10 Store Operation & Management
Sr.No. Semester II
11 Customer Service & Selling Skills
12 Retail Finance
13 Retail Information System & CRM
14 Retail Advertising & Sales Promotion
15 Retail Rural Marketing
16 Non Store Retailing
17 Franchise Operations Management
18 Mall Management
19 Retail HRM
20 Retail Statutory Obligations

Eligibility

  • Graduate in any faculty (Arts, Commerce, Science, Engineering, Pharmacy, Medicine, Architecture, Computer Science and Business Administration). Students who have appeared for Final year exams can also apply. Admission will be granted only on submission of the attested Xerox copies of their degree certificates/final year mark sheets and subject to the student successfully completing the Degree prior to the commencement of the program.
  • Diploma holders in Engineering, Technology, Chemical, Pharmacy, Textile, Printing Technology, Computer Science, Business Administration and other Vocational Diploma programs.
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