Post Graduate Diploma in Management (Services Excellence) (PGDM - SE - HB)
OVERVIEW

In today’s global business areas, expanding knowledge and expertise in service management is essential to success. The service sector encompasses a vast portion of economy in India and has higher growth rate than agriculture and manufacturing sectors. Services firms have unique characteristics that challenge managers. For example, service firms are people oriented because of the direct interaction with the customers. Customers generally participate in the service process, often with direct and uncensored interaction with employees and facilities. The resulting variations in demand present a challenge to the operations managers to effectively use the perishable service capacity. This results because production and consumptions occurs simultaneously and thus the inability to inventory services. The intent of the course is to provide students with the concept and tools to effectively manage a service operation. Thus pursuing P.G. Diploma in service management poses as a promising career option in today's scenario and for the coming decade.

FIRST YEAR SYLLABUS

Advanced Diploma in Business Administration

Code Semester I
391 Principles of Management
2 Financial Accounting
406 Fundamentals Of Communication & Interview Preparation  **
260 Human Resource Management
68 Marketing Management
6 Managerial Economics
Code Semester II
408 Strategic management
66 Cost Accounting
403 The Integrative Manager
404 Innovation Management
407 Mastering The Interview & Networking Skills  **
338 Project We- Like

 ** Available in E-book format only.

The student needs to clear at least 8 papers from the 1st year before proceeding to the 2nd year. However students can complete their academic requirements at their own pace during the validity registration.

SECOND YEAR SYLLABUS

Code Semester III
429 Functional Administration
131 Industrial relation & labour laws
471 Human Resource Management II
344 Services Management – I  ** 
337 Six Sigma
339 Project - ISR
Code Semester IV
440 Services marketing
398 Customer centric organization  ** 
331 Total quality management
345 Services Management - II
346 Project

 ** Available in E-book format only.

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