POST GRADUATE DIPLOMA iN MANAGEMENT (BUSINESS ADMINISTRATION) (PGDM - BA -HB)
OVERVIEW

General Management studies help in understanding the managerial, functional and operational demands of organizations to trigger production effectively and efficiently. The program extensively covers several topics on marketing, investment, functional administration, human resource, sales, advertising etc. Imbibing the core tenets of this module will enable transformation you into an effective business manager and you will learn to lead and manage an enterprise as a whole.

This module is ideally suited to people who aspire to be in the managerial cadre of an organization or heading business ventures.

FIRST YEAR SYLLABUS

Advanced Diploma in Business Administration

Code Semester I
391 Principles of Management
2 Financial Accounting
406 Fundamentals Of Communication & Interview Preparation  **
260 Human Resource Management
68 Marketing Management
6 Managerial Economics
Code Semester II
408 Strategic management
66 Cost Accounting
403 The Integrative Manager
404 Innovation Management
407 Mastering The Interview & Networking Skills  **
338 Project We- Like

 ** Available in E-book format only.

The student needs to clear at least 8 papers from the 1st year before proceeding to the 2nd year. However students can complete their academic requirements at their own pace during the validity registration.

SECOND YEAR SYLLABUS

Code Semester III
394 Marketing Research  ** 
121 Financial Management II
471 Human Resource Management II
429 Functional Administration
426 Advertising & Sales Promotion
339 Project- ISR
Code Semester IV
222 Investment Management II
258 Internet Marketing
398 Customer Centric Organization  ** 
311 E- Commerce
166 Project

 ** Available in E-book format only.

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