This PGDM program in marketing investigates the Fundamental approaches to understanding markets , competitors and portfolios of product offering. Identifying target markets, market monitoring and product development are some of the many attributes of this module accessible through Hybrid Learning mode.
This module will help create an effective marketer at the workplace and facilitate application of concepts such as creating a customer-centric organization, revitalizing obsolete brands and successfully launch brand extensions with help of new age platforms like E-Commerce and Social Media.
A Post Graduate Diploma in Marketing Management is useful for Executives working in any organization primarily because marketing is core to the sustenance and growth of these organizations. Professionals from this sector will be able to effectively create brand management strategies and function as marketing professionals if they enroll for marketing management courses.
Advanced Diploma in Business Administration
** Available in E-book format only.
The student needs to clear at least 8 papers from the 1st year before proceeding to the 2nd year. However students can complete their academic requirements at their own pace during the validity registration.