POST GRADUATE DIPLOMA iN MANAGEMENT (MARKETING MANAGEMENT) (PGDM - MM – HB)
OVERVIEW

This PGDM program in marketing investigates the Fundamental approaches to understanding markets , competitors and portfolios of product offering. Identifying target markets, market monitoring and product development are some of the many attributes of this module accessible through Hybrid Learning mode.

This module will help create an effective marketer at the workplace and facilitate application of concepts such as creating a customer-centric organization, revitalizing obsolete brands and successfully launch brand extensions with help of new age platforms like E-Commerce and Social Media.

A Post Graduate Diploma in Marketing Management is useful for Executives working in any organization primarily because marketing is core to the sustenance and growth of these organizations. Professionals from this sector will be able to effectively create brand management strategies and function as marketing professionals if they enroll for marketing management courses.

FIRST YEAR SYLLABUS

Advanced Diploma in Business Administration

Code Semester I
391 Principles of Management
2 Financial Accounting
406 Fundamentals Of Communication & Interview Preparation  **
260 Human Resource Management
68 Marketing Management
6 Managerial Economics
Code Semester II
408 Strategic management
66 Cost Accounting
403 The Integrative Manager
404 Innovation Management
407 Mastering The Interview & Networking Skills  **
338 Project We- Like

 ** Available in E-book format only.

The student needs to clear at least 8 papers from the 1st year before proceeding to the 2nd year. However students can complete their academic requirements at their own pace during the validity registration.

SECOND YEAR SYLLABUS

Code Semester III
394 Marketing Research  ** 
71 Consumer Buyer Behavior
426 Advertising and Sales Promotion
73 Distribution Management
395 CRM
218 Marketing Finance
Code Semester IV
427 Product / Brand Management
311 E- Commerce
258 Internet Marketing
356 Social Media Marketing  ** 
80 Project

 ** Available in E-book format only.

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