Diploma In Marketing Management (DMkM)
Course Description

This is a specialized Management program in marketing with special focus on marketing as the core business function. It encompasses the basic principles of marketing management. It enables the candidate to capture the dynamic realities of the market place while emphasizing on consumer behaviour, market research and other elements of marketing and sales management. It is a program which should be done by candidates who wants to understand the marketing management fundamentals and purse their career in marketing and sales management.
Fee Structure

The Program fees include cost of tuition fees, study material and examination fee. Study material is provided by the Institute.
Choose one of the following options:
Type I
Rs. 25,000/-
Mon- Fri, 6.30pm-8.30pm at Podar/Ruia College, Mumbai.

Type II
Rs. 27,000/-
Sun. between 9.00am-6.00pm at Podar / Ruia College, Mumbai.

Type III
Rs. 15,000/-
Prescheduled Personal Contact Programs (PCPs) announced from time to time are held in Matunga, Borivali, Dombivli or Pune

*Applicable for foreign nationals
Rs. 30,300/-
(Course Fees Rs. 30,000/- and Application form Fee Rs. 300/-)

Highlights of the Program

  • The program focuses on developing marketing management skill as required in the today's competitive industry.
  • The program has been designed taking into consideration the needs of both working professional as well as fresher.
  • Experienced faculty members include experts from the industry and academia.
Structure of the Program

Code Semester I
1 Principles of Management
2 Marketing Management
3 Business Communication
4 Marketing Research
5 Consumer Buyer Behaviour
Code Semester II
6 Advertising & Sales Promotion
7 Information Technology for Management
8 Sales Force Management
9 Strategic Management
10 International Marketing

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